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STREND Fitness Challenge Hosting

Different opportunities are offered for those interested in conducting a STREND Fitness Challenge.

ONE TIME EVENT: For those who would like to see an event conducted in their area. There are limited obligations for those interested in this option.

LICENSING: This program is designed more for event promoters who want to have the sole rights for conducting STREND events in a defined region.

After reading the information below, determine what option would be most appropriate for you.

Whether you are considering holding a one time event or licensing, there are three key areas to holding a STREND Fitness Challenge:

  • Legal Contract - insure you understand your responsibilities
  • Operations – putting on a smooth running event
  • Marketing and Public Relations – getting athletes to participate

LICENSING

STREND and the STREND Fitness Challenge are registered trademarks with the patent and trade office. Therefore, in order to hold your own STREND Fitness Challenge you must be licensed by STREND Fitness Challenge, Inc. The agreement focuses more on outlining the details of the aspects below, then on legalese. Our goal is for you to hold a successful event that will build the good image of the STREND Fitness Challenge.

Key sections of the agreement are:

  • Timing of the event to coincide with the STREND event calendar.
  • The licensing fee (if applicable)
  • Use of the STREND logo
  • Operating a quality Event
  • Marketing your Event
  • Sponsorship of your Event
  • Timeline of Important Actions leading up to your Event.

The licensing portion of putting on an event should not take more than 5% of your time, but is the first step before proceeding to Operations and Marketing.

OPERATIONS

Operations will take about 60% of your time when preparing for the event. It is also your biggest expense.

A gym or fitness center makes a great partner or sponsor for the STREND Fitness Challenge, as they already have the equipment required. They may also have insurance that will cover events they sponsor. Most of them also have T-shirts with their name on it and the STREND logo can be added, or a custom event T-shirt can be done. It depends on your budget. Companies in other industries can make good sponsors, too, but they need to be willing to spend a little money towards it.

To hold an event you must have the following:

  • Insurance – about $500
  • T-shirts - $5 - $10 a piece if you order in bulk
  • Awards – Varies depending on awards
  • Refreshments - $50
  • Equipment – best to find a fitness center as a sponsor
  • Electricity at Event Site
  • P.A. System for announcements and music - $250 rental
  • Digital race clock with stand
  • STREND Fitness Challenge staff for training of officials, overseeing the event and scoring

Scoring is a vital part of the operations of the event. People expect the awards to start as soon as the last person finishes and without the STREND Fitness Challenge scoring program it would be difficult to do. The program also prints results cards which are given to competitors after the event.

MARKETING AND PUBLIC RELATIONS

Marketing and Public Relations is the last major point to consider. It will take about 35% of the total time you put into the event, but it will take 90% of your planning efforts 4-5 months before the event. Without this effort, athletes and local media will not be aware of the event.

Successful Marketing includes, but is not limited to:

  • Printing and distributing applications for the event a minimum of 8-12 weeks in advance.
  • Developing a list of media contacts, both local newspapers and TV stations.
  • Writing and sending press releases and reminders to the local media.
  • Developing a list and sending information in to be listed on local calendars and race listings for your area.
  • Contacting gyms and personal trainers that could help attract competitors.
  • Responding to inquiries about the event.
  • Publishing event results in the local media.

For More Information

If you are still with us at this point, copy the questionnaire below and paste it to a Word file. This is not set up to automatically bounce back to us because we want you to take the time to think about it as you complete it.

1) YOUR NAME-

-Organization’s Name (if applicable):

-Address:

-Phone:

-Fax:

-Email:

2) RELEVANT EXPERIENCE TO HOST AN EVENT-

-Do you have a dedicated person for operations?

-Organization’s Operations Contact for Event

-Address:

-Phone:

-Fax:

-Email:

3) POTENTIAL EVENT DATE-

4) POTENTIAL EVENT SITE (Describe areas for discipline set up, run, and spectators.)-

-Is cover available in case of inclimate weather?)

-Is electricity available for the PA system and computers for scoring?

5) REGISTRATION FEE APPROPRIATE FOR YOUR AREA

6) SPONSOR INFORMATION-

-Do you have potential sponsors? If so, who?

-Sponsor Restrictions:

7) MARKETING INFORMATION-

-Do you have a dedicated person for Marketing

-Would you prefer STREND Fitness Challenge market the event?

-Organization’s Marketing Contact for Event-

-Address:

-Phone:

-Fax:

-Email:

8) MEDIA-

-What is the name of your local newspaper?

-Sports Editor’s Name:

-Phone:

-Fax:

-Email:

-What other local print media specializes in sporting events or has a calendar of events for local sports?

-Radio media contacts:

9) DO YOU HAVE ACCESS TO A COMPUTER AND FAX?

10) MISCELLANEOUS INFORMATION-

This information can be faxed toll free (from the US) 1-888-467-4665.

You can also e-mail us the info to strended@aol.com

All information on this web site is copyright protected.

STREND Fitness Challenge

 

strended@aol.com